YOE! Superfoods

I put together the branding, packaging, and illustration for a new superfood nut bar called YOE! (named for it’s hometown of Yoe, Pennsylvania). Typefaces, illustration styles, color palettes and graphic elements were all chosen in order to build a fresh aesthetic. Each bar features an abstracted illustration of one of its superfood ingredients, and more illustrations are used on the retail boxes as well as online.

Strategy & copywriting: Heidi Sloane